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Do we hear voices at Barrett Distribution ? Absolutely! Even though the concept of Voice of the Customer (VoC) has been around for almost three decades, it’s surprising how many third-party logistics providers still struggle to execute it effectively. In logistics, success isn’t just about operational excellence—it’s also about truly understanding and amplifying the Voice of the Customer (VOC). For us at Barrett, VOC is crucial in ensuring we meet and exceed our customers’ expectations. But what exactly is VOC, and how does our dedicated strategic account management team play a vital role in bringing it to life? Understanding the Voice of the Customer The Voice of the Customer (VOC) refers to the feedback and insights we gather from our customers about their experiences, needs and expectations. However, it’s more accurate to think of this as the "voices" of the customer. Each customer can have multiple touchpoints and departments—sales, marketing, finance and operations—each with its own priorities and concerns. Sales and Marketing Teams Our sales team at Barrett focuses on building lasting partnerships with our clients by deeply understanding their unique needs and challenges. Meanwhile, our marketing team works hard to support our clients' customer-facing initiatives and enhance their brand reputation. Financial Teams We know that financial teams are concerned with the costs associated with logistics. Their primary focus is understanding how Barrett can help control or reduce costs while maintaining high service quality. Our finance team works to maintain transparency in pricing, billing accuracy and opportunities for cost savings. Operational Teams Our operational counterparts are interested in how Barrett integrates with our clients' broader supply chain. They seek alignment between our services and their internal processes to optimize efficiency and reduce disruptions. The Role of Strategic Account Management At Barrett, our strategic account management team is the bridge between our operations and the diverse voices within our customers’ organizations. This role goes beyond just listening—they distill and synthesize these voices into actionable insights that drive fundamental improvements. Synthesizing Feedback Our client management team is responsible for taking extensive feedback from various client stakeholders and condensing it into clear, actionable points. This synthesis is crucial for ensuring our operations team can quickly implement changes that align with the customer’s needs. Facilitating Communication Effective communication is the cornerstone of strategic account management at Barrett. We make sure that our clients feel heard and understood. By relaying concise customer feedback to our operations team, we enable swift and effective responses, promoting a sense of trust and partnership. Driving Positive Outcomes Ultimately, our goal in amplifying VOC is to ensure that our customers see favorable outcomes from their feedback. This could mean improved service levels, cost reductions or enhanced operational efficiency. Our account management team is dedicated to achieving these outcomes, reinforcing our clients' confidence in Barrett. Conclusion At Barrett, our strategic account management team is essential for capturing the diverse voices within a customer’s organization and translating them into actionable insights that drive success. By doing so, we ensure that our customers feel heard and see the positive impact of their feedback on the services they receive. Are you ready to experience the Barrett difference? Contact us now to connect with one of our 3PL experts.

As a third-party logistics provider with over 80 years of experience in the industry, Barrett Distribution understands that speed and accuracy are crucial. E-commerce brands need their orders picked, packed and shipped to customers within minutes. Barrett meets these demands by offering a wide range of integration options tailored to its client's specific needs. Barrett's Expertise in Simplifying IT Integration for Clients Barrett supports everything from traditional, straightforward system integrations like flat files transferred to an SFTP site to more sophisticated solutions such as Electronic Data Interchange (EDI) over AS2 or a value-added network (VAN). However, the real innovation lies in Barrett’s robust stack of REST APIs. These APIs allow clients to programmatically interface with various systems within Barrett, including the Warehouse Management System (WMS) layer, providing a future-ready technology solution. For tech-savvy clients, this means the possibility of integrating with Barrett’s systems even before operations go live, ensuring a smooth transition and continuous operation. Additionally, Barrett offers quick and effective plug-in solutions for popular platforms like Shopify, WooCommerce, and QuickBooks Online through its partnership with Pipe17. This enables rapid integration, making connecting with Barrett's systems easier for clients using these platforms. For brands using NetSuite, Barrett's long-standing Oracle SDN partner expertise provides a best-in-class interface. Whether a client uses TrueCommerce, SPS Commerce, or another EDI provider, Barrett can integrate seamlessly, making NetSuite the central hub of operations. This flexibility extends to environments with pre-existing customizations, allowing clients to benefit from Barrett’s solutions without disrupting their current setups. How Barrett Prioritizes Security and Integrity in a Digital Landscape As the digital landscape becomes increasingly complex, the security and integrity of client data have never been more critical. Barrett Distribution takes this responsibility seriously by adhering to the NIST Cybersecurity Framework, which guides its technology choices and security posture. Barrett has established long-term partnerships with industry-leading cybersecurity providers including Okta, CrowdStrike, Arctic Wolf, and GuidePoint Security. These relationships ensure that Barrett remains at the forefront of IT security, leveraging the best technology to protect client data from a rapidly evolving threat landscape. Investment in IT security is a top priority at Barrett. Unlike some organizations that operate under the principle of "no budget" for IT security, Barrett carefully allocates significant resources to this area. This strategic investment ensures Barrett can provide a secure environment for client operations and data, safeguarding against potential data loss and other cyber threats. How Barrett Stands Out in IT in the 3PL Industry Barrett Distribution's approach to IT infrastructure combines innovation, flexibility, and robust security. For many years, Barrett has been a cloud and SaaS-first company, giving it a significant advantage over its peers. Barrett can deliver tailored innovations quickly and efficiently by maintaining deep partnerships with commercial software providers while developing in-house capabilities. This unique approach allows Barrett to react swiftly to client needs, whether implementing a small yet impactful change or responding to an urgent business opportunity. In contrast to competitors relying solely on off-the-shelf packages, Barrett’s ability to innovate internally ensures that it can provide the right solution at the right time, keeping client operations running smoothly and securely. Conclusion Barrett Distribution is a third-generation 3PL leader in IT integration and security within the 3PL industry. With a comprehensive approach that includes advanced integration options, strong cybersecurity measures, and a commitment to innovation, Barrett ensures its clients can operate seamlessly and securely in today’s digital landscape. Ready to Enhance Your Logistics with Cutting-Edge IT 91¹ú²ú? We understand that your business demands more than just logistics—it requires seamless integration, robust security, and innovative technology—partner with us to experience a long-term 3PL partner that aligns with your digital needs. Contact us today to learn how our tailored IT solutions can uplevel your operations and keep you ahead of the competition.

Inside Barrett Distribution: The Journey, Success and Future of a Leading 3PL