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Franklin, Mass., Jan. 23, 2025 — Barrett Distribution Centers , a leader in third-party logistics (3PL) leader for over 82 years, is proud to announce its partnership with MISSION , a performance lifestyle brand. “Following a thorough search and review process, we selected Barrett based on their ability to provide a scalable, dependable and competitive Omni-Channel Warehouse and Managed Transportation Services solution,” said Lisa Lehan , COO of MISSION. “Their strategic location offers the foundation necessary to support our forecasted growth through D2C and B2B channels, making them the ideal partner for our next growth phase.” MISSION is dedicated to prioritizing comfort by providing a high level of cool in every environment, whether indoors or outdoors. As a performance lifestyle brand, MISSION focuses on innovative design to ensure that extreme heat and discomfort do not interfere with work, play, or daily experiences. The brand integrates heat health™, comfort, and performance into its offerings to facilitate peak performance during a variety of physical activities. MISSION’s journey is defined by action and a strong commitment to comfort and success. The brand prioritizes innovative cooling products that can be utilized across various activities. MISSION strives to achieve health and wellness goals through continual innovation, creating solutions that empower individuals to enhance their performance without allowing heat to hinder their efforts. “It’s a pleasure to reconnect with a fun, innovative and growing brand like MISSION,” said Mark Healy , VP of Customer 91¹ú²ú at Barrett. “I’m proud to call Lisa Lehan, MISSION’s COO, a friend, and the entire Barrett team is excited and honored to support the next phase of MISSION’s growth.” Barrett is set to launch the MISSION operation from the Memphis region , home to its robust network of high-growth apparel brands and robotics-driven pick solutions. About MISSION Founded in 2009 by a group of world-class athletes and heat safety experts, MISSION is the leader in head-to-toe cooling and heat-relief product innovations that enhance performance and safety for anyone who works, plays, or lives in the heat. MISSION's goals extend far beyond providing comfort; they aim to revolutionize health, wellness, productivity, and performance in the face of heat challenges. MISSION is distributed nationwide in over 25,000 retail stores and online, leading the market with patented and proprietary technologies. MISSION is the founding partner of the National Heat Safety Coalition, a nonprofit organization dedicated to improving safety and performance in high-temperature environments for workers in the United States. Along with scientists, researchers, and industry leaders, the Coalition collaborates with public and private partners to set guidelines and raise awareness about heat safety standards. For more information, visit mission.com and follow us on Instagram @mission. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions, and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, Barrett is big enough to do the job and still small enough to care about your business deeply. eCommerce brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here

FRANKLIN, Mass., Jan. 23, 2025 /PRNewswire/ -- Lubify , a startup revolutionizing the sexual wellness industry, has selected Barrett Distribution Centers as its third-party logistics (3PL) provider. This partnership represents a pivotal step in Lubify's mission to redefine intimate wellness with its flagship product, Luxe Lube—a luxury intimate lubricant designed to elevate women's experiences. "It was important to find a long-term 3PL partner who shared our passion for innovation and growth," said Orla Maguire , founder of Lubify. "Barrett stood out with its strong distribution network, scalability and proven success with direct-to-consumer (D2C) brands. Their professionalism and impressive onsite team made this decision easy." Luxe Lube is a silicone-based lubricant crafted with vitamin E, hyaluronic acid, silicone, and squalene, chosen for its hydrating, nourishing and long-lasting properties. The formula is enriched with delicate notes of neroli and cedarwood oils, creating a sensorial experience that redefines intimacy. Lubify has elevated the category with Luxe Lube's gold airless pump tube. Inspired by Hermès elegance, this packaging reflects Lubify's commitment to sophistication and functionality. "We're proud to welcome Lubify to the Barrett family," said Harrison Smith , Director of Pricing at Barrett. "Our expertise in scaling startups aligns perfectly with their goals. We're excited to help bring Luxe Lube to women nationwide." Luxe Lube will launch on Feb. 1, 2025, from Barrett's New Jersey region , a hub for high-growth D2C brands. Lubify also plans to expand its product line with additional premium offerings, continuing its mission to blend indulgence with self-care. About Lubify Founded by Orla Maguire, Lubify is the first luxury sexual wellness brand for women. Its debut product, Luxe Lube, is a high-quality feminine lubricant designed to provide a sophisticated, indulgent experience. Made in the USA, Lubify products are vegan, cruelty-free, and Sephora Clean List-compliant. Orla brings her expertise as a beauty industry leader and certified intimacy coach to revolutionize sexual wellness. Through Lubify, she empowers women to elevate their intimacy and self-care routines with premium products tailored to their needs. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions, and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, Barrett is big enough to do the job and still small enough to care about your business deeply. eCommerce brands interested in a new 3PL partnership may contact Barrett directly here . Official PR Newswire Release Here

Franklin, MA, Jan. 7, 2025 – Cavender’s , a leader in Western wear with 99 locations across 15 states, has selected Barrett Distribution Centers as its new third-party logistics (3PL) provider for Direct-to-Consumer (D2C) fulfillment. This partnership will help Cavender’s streamline its supply chain, improve the customer experience and scale its retail operations. “With Barrett’s 81+ years of logistics expertise and our state-of-the-art facility in Forney, Texas, we’re confident this partnership will enable Cavender’s to serve their D2C customers better while freeing up resources to deliver an exceptional in-store experience,” said Alex Glanzer , General Manager at Barrett. Barrett’s new Dallas facility, equipped with drones and Autonomous Mobile Robots (AMRs), provides Cavender’s with the scalability and flexibility needed to meet increasing demand. Strategically located, the facility enhances fulfillment speeds and ensures consistent service quality as Cavender’s expands its footprint. Customers will experience faster shipping times and a more seamless shopping experience. “Cavender’s dedication to quality and tradition aligns perfectly with Barrett’s logistics expertise. Together, we’re building a strong foundation for success and ensuring Cavender’s can focus on what they do best—outfitting customers with quality Western wear,” said Edward Ryan , Vice President of Customer 91¹ú²ú at Barrett. Barrett’s Forney facility also plays a critical role in its Texas expansion initiative, designed to enhance e-commerce fulfillment capabilities for regional brands. As Cavender’s continues to scale, Barrett’s deep apparel and accessories logistics expertise will provide the customized support needed to meet growing customer demand. About Cavender’s Cavender's has established itself as the premier Western clothing store for the American South and Southwest. Cavender's remains a family business, run by James and Pat's sons, Joe, Mike and Clay, who oversee the growth, development and day-to-day operations. Boots are the roots for Cavender's and the Cavender family wanted to share their love of the western lifestyle with others. Cavender's continuously seeks the best in design, style and authentic western craftsmanship for our customers. At Cavender's you can expect to find just what you're looking for from friendly folks offering a helping hand because "This is How We Live". About Barrett Distribution Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15 times, Barrett is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may contact Barrett directly here .