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The Value of a Proactive 3PL
Scott Hothem • Mar 25, 2014
Innovation, innovation, innovation. You have probably heard this word from colleagues, bosses and peers, on the radio, television and in the newspaper. It is pinned to every popular technology company and has been written about in so many trade magazines that it has quickly become cliché. Some companies cannot complete a press release without mentioning their innovative new products or services. The truth is, if you were to list the most innovative industries off the top of your head, warehousing and distribution would probably not make your list. Aside from delivery goods to your doorstep within hours, perceived innovation within the 3PL sector is almost non-existent.
A shows that 74% of shippers don’t believe that their 3PL can offer innovative solutions. What many companies fail to realize is that innovation within the 3PL sector is a continuous process. Unlike technology companies such as Apple or Microsoft, 3PL’s rely on incremental efficiencies to drive costs down. From the employees picking orders all the way up to managers and executives, a great 3PL is always searching for new ways to reduce their clients shipping and warehousing costs. And while this may effectively reduce revenues for the 3PL, the benefits of a strong client relationship far out-weigh the lost revenue.
Focusing on the basic variables of cost and size may hide the important details that can truly benefit your business. When considering a 3PL, one should also be concerned with the technological abilities and experience with your product line. For example, if your main product is athletic footwear, does the 3PL of interest have experience dealing with other footwear companies? (Sales pitch warning: Barrett does!) These elements can prove extremely valuable in developing new, dynamic processes and generating higher efficiencies in your logistics operations.
As a business seeking an advantage, it’s clear you want to be proactive. With that being said, you need a partner that shares the same forward thinking. It’s important to share these prerequisites and consider all of the variables as you select the best 3PL for your business. At Barrett Distribution Centers, we work with our clients to create the best supply chain plan for their business. We embrace visibility and technology to generate ROI and a higher level of service.
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We all know the holidays are the Super Bowl for e-commerce brands. You've been juggling everything from managing orders and tracking inventory to running operations smoothly. The heat is on (cue the mic). Here's the good news: there's still time to make a few quick adjustments and closeout 2024 with a boost in sales. Here are four last-minute tips to maximize your e-commerce sales this holiday season: 1. Feng-shui your e-commerce store Before making any big money moves, treat the shopping experience on your e-commerce site as if you were walking into a retail store. For example, why do we ( and I mean myself) love shopping at Whole Foods? The shopping experience is organized and fun compared to traditional grocery stores and easy to navigate. Whole Foods brings in billions a year (from me alone) because most consumers don’t mind spending a little extra for convenience. With this tip in mind, type your store’s URL and explore your website as a first-time walk-in. Use a pair of customer lenses to check on: Your website’s loading speed – Online shoppers expect instant results. Make sure your site loads quickly to avoid losing potential customers who won’t wait for a slow page. Your checkout process – Go through the entire order process yourself. Note how long it takes and how simple it feels to complete a purchase. A smooth, quick checkout can make a substantial difference in conversion rates. Site layout and navigation – The easier it is to navigate your store, the better. Top questions to ask yourself: Does your website clearly state what you’re selling? Does it strategically highlight your offers on the homepage? 2. Display your holiday bestsellers Showcasing your bestsellers reduces the customer's overwhelm during the shopping process. Think about how much easier it is to land on a site, and the work is already done for you. There's no need to spend hours researching products when your site can showcase the best sellers. This strategy also avoids abandoned carts. It makes it easier for customers to add items to the cart and follow through to checkout. However, if you’ve recently started your e-commerce business and don’t have a history of seasonal faves, here’s a few top suggestions: Apparel & Footwear – Cozy loungewear sets, beanies, scarves, boots, hoodies, and holiday-themed pajamas. Beauty & Personal Care – Skincare gift sets, holiday make-up palettes, perfume sets and self-care bundles and hair care sets. Electronic & Gadgets – Wireless earbuds and headphones, smart home devices (voice assistants, smart bulbs, thermostats), fitness trackers and smartwatches, portable chargers and power banks, and gaming consoles and accessories. 3. Time's ticking on holiday promos It’s no secret customers are hunting for the best deals and will always gravitate toward retailers offering a bit extra. Here are some promo ideas to try this season: Free shipping – According to research published by CNBC, offering free shipping on returns (a policy offered by Zappos) boosted sales by 357%. Discounts – Shoppers love a good deal. Offer a percentage off or dollar discounts on selected products—it’s up to you! Coupon codes – Promo codes are an easy way to offer discounts. Create a unique code, like “HOLIDAYSALE,” and share it with customers for easy savings. BOGO deals – The classic “2-for-1” deal! The word “free” is a proven motivator, so test it out and see how it works for your business. Bulk discounts – Encourage higher spending with bulk discounts. This strategy can increase your Average Order Value (AOV) by encouraging customers to buy more for less. 4. Capture and convert Ad campaigns are your holiday MVP. Run multiple ad sets to target different audience segments or pursue separate goals. Here are some tips for effective social media ads: Focus on reach and traffic objectives – These options help you reach a broad audience at a lower cost, boosting visibility. Make your ads pop – Simple visuals with strong, clear messaging increase the chances of catching attention and driving clicks. Fine-tune your ad sets – Once your campaigns are live, monitor them. Analyze performance, adjust and see what resonates best with your target audience. A quick email never hurt anybody If you have your customers’ email addresses, you hold one of the most valuable assets in digital marketing. Email is still a powerhouse, delivering an impressive 122% average ROI. Consider sending a newsletter that highlights your holiday promotions and special offers. Keep it simple, visually appealing and direct. Use a strong call to action (CTA) and link directly to your products. 馃挕 Barrett ProTip: Don’t forget to target abandoned cart customers! Platforms like Shopify offer apps to automatically send reminders to customers who left items in their carts. It’s a great way to recover potential sales. Host a social media giveaway Giveaways are an excellent way to engage your audience, attract new potential customers and increase sales. Create a holiday-themed bundle or offer a selection of limited-time products as a prize. Ask people to participate by following your account, tagging friends in the comments and sharing your post. Once the contest ends, select a random winner and send them the prize. It’s an easy, interactive and effective strategy to create buzz and drive engagement. Wrap it up It's time to implement these strategies and make the most of the holiday season. Think about which tips best fit your brand and start taking action. Small moves like fine-tuning your ads, sending a well-timed email, or running a fun giveaway can significantly impact your year-end results. Here's to finishing strong and setting yourself up for a great start to 2025! Are you looking for a 3PL partner that gets your e-commerce needs? Contact us now to connect with a seasoned 3PL expert.
One of the most significant rewards of being at Barrett is witnessing the strong partnerships we create with our clients. As a third-generation 3PL provider, we know that trust is the foundation of every client relationship. Our values are rooted in transparency, exceptional service and a strong commitment to accountability. Here’s how we prioritize trust and client satisfaction to build meaningful partnerships that drive long-term success. Transparency as Trust Trust isn’t built by avoiding challenges; it’s built by tackling them together. We believe in transparency, especially when things don’t go perfectly. As an “open book” company, every team member has access to our financials. This openness builds a culture of accountability that we extend to every client's relationship. If a setback occurs, we address it directly, communicate openly and stay focused on resolving it. This commitment strengthens our relationships and shows our clients we’re always dedicated to their success. One-Call Resolution Customer service drives our client retention strategy. We’ve trained over 200 employees in a concept we call “one-call resolution.” This approach means that when a client reaches out, we make it our responsibility to see the issue through to completion. Our clients know that once we take on a concern, we’re accountable until it’s resolved. Our approach goes beyond swift solutions; it’s about prioritizing, respecting, and valuing our clients—deepening loyalty and trust with every interaction. Adaptable Service Our client relationships are unique, and how we handle challenges reflects that individuality. Our open-book management system empowers everyone on the team to take ownership of client relationships. Whether a situation calls for a quick phone call, an in-person meeting, or a tactical solution, we adapt to what’s best for our clients. We listen carefully, address concerns directly and offer solutions that make our clients feel heard. This approach strengthens our performance and builds genuine connections with our clients. Dedicated Support Our focus on personalized service means that our clients have dedicated support staff within our facilities. This approach moves beyond the typical call center setup and allows us to build closer, more attentive relationships. Our team members often work directly with one to three clients, providing support that promotes meaningful connections. To continuously improve, we also gather feedback from regular client surveys, which are reviewed at every level within the company. It’s our way of ensuring that we’re always listening to our clients and evolving to meet and exceed their needs. Conclusion At Barrett, our commitment to trust, client-centricity and personalized service forms the core of everything we do. These practices benefit our clients and fuel our growth as a company, showing the power of a true, long-term 3PL partnership. Are you looking for a reliable logistics partner? Contact us today to connect with a Barrett 3PL expert and learn more about our personalized solutions.
Each brand's supply chain has its unique “recipe” for success, with ingredients carefully tailored to meet their needs and goals. At Barrett Distribution, we think of ourselves as the master chefs of 3PL. What does this mean? It means we're ready to take on the logistics of “cooking” so you can savor the benefits of a high-performing, personalized fulfillment experience without the stress. So, let’s look at our approach to cooking up a recipe for your brand’s success. The Ingredients for Success: What Makes the Barrett Recipe Unique Creating a top-tier logistics strategy requires the right blend of expertise, consistency and adaptability. Here’s a look at some of the key ingredients that go into each of our client solutions: 1.Reliable Fulfillment – The “Meat and Potatoes” of Your Logistics Strategy Every successful meal has a foundation, and in logistics, reliable fulfillment is ours. Ensuring orders are fulfilled accurately and on time is non-negotiable, so we’ve built our operations around trust and consistency. With Barrett, your customers receive their orders exactly as expected, reinforcing your brand’s reputation and loyalty. 2. Customization – Adding Your Unique Flavor with Value-Added Services Just as each chef has a unique style to their cooking, every brand has distinct needs. Customization is at the heart of what we do. From specialized packaging to handling unique SKU requirements, we take the time to understand what makes your brand stand out and bring those elements to life. At Barrett, we aim to complement your brand’s “flavor” so that each fulfillment step feels like a natural extension of your business. 3. Flexibility – Adapting to Your Needs in Real Time Every great recipe can benefit from a tweak here and there, and a successful 3PL strategy thrives on flexibility. With market demands constantly changing, Barrett offers the scalability required to meet shifting needs; whether it’s a surge during peak seasons or a refined approach during quieter times. We keep our processes as adaptable as you need them, so you never have to compromise on quality or timing. 4. Transparency – Ensuring You Can See Each Step of the Process One of the best parts of a great meal is knowing what’s in it; and at Barrett, transparency is key. With Barrett’s advanced tracking and communication systems, we keep you informed every step of the way. You’ll always know where your products are, allowing you to share accurate updates with your customers. It’s our way of giving you a “taste test” as we go, so you can rest assured every element is up to your standards. Putting It All Together: Serving Up Success At Barrett, we see ourselves as an extension of your brand. We’re not just here to handle your supply chain—we’re here to enhance your brand’s story, ensure your customers receive the desired experience and allow you to focus on what you do best. We combine our specialized ingredients into a logistics “recipe” prepared just for you. So, why stress over your supply chain when you can let Barrett cook up a strategy personalized just for you? By partnering with us, you can focus on what matters: growing your brand, nurturing customer relationships and watching your business scale and thrive. Ready for a Taste Test? We’d love to show you firsthand how Barrett can become the logistics partner you’ve been searching for. Let’s connect, discuss your unique needs, and craft a unique solution for your brand. Because in our kitchen, your success is always the main course. 锘� At Barrett Distribution, we’re committed to excellence. Contact us to learn how we can help you create the perfect logistics solution.
